Cookies, analytics tools, and social media
Cookies and analytics tools
a) Website
If a data subject visits the website www.katarinaplichtova.com, a so-called cookie may be stored on your device (depending on your web browser settings). The controller always processes cookies with the data subject’s consent.
A cookie is a small text file sent to your browser by the websites you visit. It allows websites to remember information about your visit, such as your preferred language and other settings. This makes subsequent visits to the site easier and more productive. Cookies are essential for a personalized browsing experience.
When you visit the website or the Operator’s profiles on social media, personal data may be processed for statistical and analytical purposes (LinkedIn, Instagram, Facebook, Google). This data is used to personalize the content of the website and content on the social networks LinkedIn, Facebook, and Instagram. The Operator processes this data based on your consent – if you granted it when visiting our website in connection with cookies.
b) Facebook
When you visit a profile, Facebook records, among other things, the IP address and other information and stores cookies on the data subject’s device. Based on the information collected in this way, Facebook provides statistical information about the use of the Provider’s Facebook profile and other related services.
When processing data on the Facebook profile for statistical purposes, the Controller and Facebook act as joint controllers pursuant to Article 26 of the GDPR.
Facebook processes users’ personal data on behalf of the Controller to measure the performance and reach of its communication campaigns. It provides the Provider with an aggregated (anonymized) overview of users who interact with the Provider’s communication and marketing content through users’ personal profiles created on Facebook.
In such cases, Facebook acts as a processor for the Controller.
The personal data of data subjects is processed by Facebook in accordance with the Data Processing Terms and is protected in accordance with the Data Security Terms. Both documents are available at www.facebook.com in the section labeled “legal terms.”
c) Google Analytics
Google Analytics is a web analytics service provided by Google Inc. This service provides aggregated anonymous statistics regarding visitors to our website. In addition to generating reports on website usage statistics, Google Analytics can be used to display more relevant ads on Google properties and across the web, as well as to measure interactions with the ads displayed.
Social Media
a) Facebook and Instagram
The Operator has set up profiles on Facebook and Instagram.
If you follow the Operator’s activities on social media or communicate with the Operator through these platforms, please review the privacy policies of the respective social media platform operators. In addition to the processing of personal data through the Operator’s social media profiles, your personal data is also processed directly by the social media platforms themselves.
The Operator has no control over this processing, and data subjects must exercise their rights arising from the use of these social networks directly with these operators. Further information on the processing of personal data by social media operators can be found below on the respective social media platforms.
On social media profiles, the Operator focuses on the following activities:
a) direct marketing, promotion, and raising awareness about the Provider, its activities, and initiatives (this involves Facebook users and involves the collection of status updates in the background directly on Facebook);
b) communication with users or visitors to the Operator’s profile, comments, or communication via Messenger (communication is archived directly on Facebook); on Instagram, communication takes place via Direct;
c) tracking and evaluating statistics, tracking reach and interaction (the Operator tracks and evaluates aggregated statistical data but cannot identify specific users from it – anonymous statistical data about users);
b) LinkedIn
The Operator also maintains a profile on the LinkedIn social network, through which it promotes its activities, provides information about its events, and communicates with users and profile visitors. The Operator also tracks and evaluates statistics on traffic to its profile, but only at an anonymous level.
LinkedIn uses advertising cookies, the settings for which the data subject can change directly on the LinkedIn website, where you can also find information about personal data protection.
Date: March 31, 2026
The Controller reserves the right to update these terms and conditions. For this reason, it recommends that data subjects review them periodically. Updates to the text are indicated by the date of the last update.
